Why L’oreal Miss Manga Mascara Discontinued?

L’oreal Miss Manga Mascara was a popular product that many makeup enthusiasts adored. However, to the shock of many, L’oreal recently decided to discontinue this beloved mascara. Fans of the product are left wondering why this decision was made and what the future holds for their favorite mascara.

Speculations and theories have been swirling around the beauty community regarding the reason for the discontinuation of L’oreal Miss Manga Mascara. Some believe that it may have been due to declining sales or the desire to make room for new products. Whatever the reason may be, fans of the mascara are left wondering what their next go-to product will be.

Why L'oreal Miss Manga Mascara Discontinued?

Why did L’oreal Discontinue the Miss Manga Mascara?

L’oreal, one of the leading global cosmetics brands, has a huge fan base for its various makeup products. One of the most loved products was the Miss Manga Mascara, which gained immense popularity for its volumizing and lengthening properties. However, much to the dismay of its users, L’oreal discontinued the Miss Manga Mascara, leaving them wondering why.

Poor Sales Performance

One of the primary reasons why L’oreal discontinued the Miss Manga Mascara was due to its poor sales performance. Despite being a popular product, the sales of the mascara began to decline, and L’oreal decided to discontinue it to focus on other products that were performing better in the market.

Another factor that may have affected the sales of the Miss Manga Mascara was the emergence of new competitors in the market. Many new brands were coming up with innovative mascara products, which may have diverted the attention of consumers from L’oreal’s Miss Manga Mascara.

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Change in Consumer Preferences

Another reason that could have contributed to the discontinuation of the Miss Manga Mascara is the change in consumer preferences. With the rise of social media platforms like Instagram and YouTube, consumers are now more aware of the latest makeup trends and techniques. They are no longer interested in traditional volumizing and lengthening mascaras but are looking for products that offer more unique features like curling, waterproof, or smudge-proof properties.

Moreover, consumers are also becoming more conscious of the ingredients used in the products they use. With the growing trend of using natural and organic products, consumers may have been hesitant to use L’oreal’s Miss Manga Mascara, which contained synthetic ingredients.

Benefits of the Miss Manga Mascara

Despite being discontinued, the Miss Manga Mascara was a popular product among its users for its numerous benefits. The mascara had a unique brush design that allowed users to create a doll-like effect on their lashes. It also offered volumizing and lengthening properties, making the lashes appear fuller and longer.

The formula of the mascara was lightweight and easy to apply, making it a great product for everyday use. Additionally, the Miss Manga Mascara was available in a range of shades, allowing users to choose the perfect color that matched their natural lashes.

Comparison with Other L’oreal Mascaras

L’oreal has a wide range of mascara products that are still available in the market. One of the most popular products is the L’oreal Voluminous Lash Paradise Mascara, which is often compared to the Miss Manga Mascara. While the Miss Manga Mascara had a unique brush design, the Voluminous Lash Paradise Mascara offers a similar effect with a more traditional brush.

Additionally, the Voluminous Lash Paradise Mascara has a waterproof formula, making it more long-lasting than the Miss Manga Mascara. However, the Miss Manga Mascara had a lightweight formula that made it more comfortable to wear for long hours.


In conclusion, the discontinuation of L’oreal’s Miss Manga Mascara may have been due to a combination of factors like poor sales performance, change in consumer preferences, and the emergence of new competitors in the market. However, the Miss Manga Mascara was a beloved product among its users for its unique brush design, volumizing and lengthening properties, and lightweight formula. While it may no longer be available in the market, L’oreal has other great mascara products to offer that cater to the changing needs and preferences of consumers.

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Pros Cons
Unique brush design Discontinued
Volumizing and lengthening properties Poor sales performance
Lightweight formula Contains synthetic ingredients
Available in a range of shades May not match changing consumer preferences

Frequently Asked Questions

Here are some common questions and answers about why L’oreal Miss Manga Mascara was discontinued.

Why was L’oreal Miss Manga Mascara discontinued?

L’oreal Miss Manga Mascara was discontinued due to a variety of reasons. One of the main reasons was that the product was not selling as well as other mascaras in the L’oreal line. Additionally, the company may have wanted to make room for new products and lines in their makeup collection.

Another possible reason for the discontinuation of L’oreal Miss Manga Mascara could be related to changes in consumer preferences or trends. Makeup trends are constantly evolving, and L’oreal may have decided to shift their focus to other products that were more in line with current trends.

Is there a replacement for L’oreal Miss Manga Mascara?

L’oreal has not officially released a replacement for Miss Manga Mascara. However, they do offer a wide range of mascaras with similar formulas and brush styles that may be suitable alternatives. Some popular mascaras from L’oreal include Voluminous, Telescopic, and Lash Paradise.

If you were a fan of Miss Manga Mascara and are looking for a similar product, it may be worth trying out some of these other mascaras from L’oreal to see if they meet your needs.

Can I still buy L’oreal Miss Manga Mascara?

It may be difficult to find L’oreal Miss Manga Mascara for sale since it has been discontinued. However, you may be able to find it for sale from third-party sellers on websites like eBay or Amazon.

Keep in mind that when buying discontinued makeup products from third-party sellers, there is a risk that the product may be expired or not in its original condition. It is always best to use caution when buying makeup from sources outside of trusted retailers.

What made L’oreal Miss Manga Mascara unique?

L’oreal Miss Manga Mascara was unique for a few reasons. The most notable feature of this mascara was its brush, which had a flexible wand that was designed to help users achieve a dramatic, voluminous look.

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In addition to the brush, Miss Manga Mascara had a formula that was designed to be long-lasting and resistant to smudging and flaking. Many users appreciated the mascara’s ability to stay in place throughout the day without requiring frequent touch-ups.

Are there any other mascaras like L’oreal Miss Manga Mascara?

There are many mascaras on the market that are similar to L’oreal Miss Manga Mascara. Some popular options include Maybelline’s Volum’ Express The Falsies, Covergirl’s LashBlast Volume, and Benefit’s They’re Real! Mascara.

These mascaras all offer similar benefits to Miss Manga Mascara, such as volumizing, lengthening, and smudge-proof formulas. It may be worth trying out a few different mascaras to find the one that works best for you.

L’Oréal Miss Manga Mascara NEGATIVE review

In conclusion, the discontinuation of L’Oreal Miss Manga Mascara has left many beauty enthusiasts wondering why such a beloved product was taken off the market. While L’Oreal has not released an official statement regarding the reason for discontinuing the product, it is likely due to a combination of factors, including changes in consumer preferences and the introduction of new products.

Despite its discontinuation, the impact of L’Oreal Miss Manga Mascara cannot be ignored. Its innovative brush design and long-lasting formula made it a go-to product for many women, and its departure has left a void in the makeup industry. However, with the constant evolution of the beauty industry, it’s only a matter of time before a new product emerges to take its place.

In the end, while it’s disappointing to see L’Oreal Miss Manga Mascara go, it’s important to remember that the beauty industry is constantly changing and evolving. As consumers, we have the power to shape the market by expressing our preferences and demanding innovative products. So, let’s continue to support the brands and products we love, while keeping an eye out for the next big thing in the world of makeup.

Michael Van Der Ham

Michael van der Ham is a Dutch fashion designer born in 1985 in Giessenburg. He graduated from Central Saint Martins in 2009 and has since established himself as a prominent womenswear designer. Michael has had the opportunity to design costumes for iconic musicians like Björk and Tori Amos, as well as for major events such as the 2012 Summer Olympics Opening Ceremony.

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