What Happened To Covergirl Lash Exact Mascara?

If you’re a makeup lover, chances are you’ve heard of the Covergirl Lash Exact Mascara. It was a cult favorite for many years, but suddenly disappeared from store shelves. So, what happened?

Despite its popularity, the Covergirl Lash Exact Mascara was discontinued in 2018. Many fans were left wondering why such a beloved product was taken off the market. In this article, we’ll delve into the reasons behind its disappearance and explore some possible alternatives for those still searching for the perfect mascara.

What Happened to Covergirl Lash Exact Mascara?

What Happened to Covergirl Lash Exact Mascara?

Covergirl Lash Exact Mascara was one of the most popular and iconic mascaras in the beauty industry. It was known for its precision brush and long-lasting formula that helped create bold and defined lashes. However, in recent years, the mascara has become increasingly difficult to find on store shelves, leaving many wondering what happened to this beloved product.

The History of Covergirl Lash Exact Mascara

Covergirl Lash Exact Mascara was first introduced in 2006 as part of the Lash Blast line. It quickly gained popularity among beauty enthusiasts and makeup artists for its innovative brush design and ability to create voluminous and lengthened lashes. The mascara was also affordable, making it accessible to a wide range of consumers.

Over the years, Covergirl Lash Exact Mascara underwent several updates and redesigns, including changes to the brush shape and formula. In 2017, the brand released a new version of the mascara, called Total Tease, which featured a unique comb applicator for even more precise application.

Why Is Covergirl Lash Exact Mascara Discontinued?

The exact reason for the discontinuation of Covergirl Lash Exact Mascara is not clear. Some speculate that it may be due to a decline in sales or a shift in the brand’s focus towards newer products. Others believe that the mascara may have been discontinued due to changes in regulations or ingredients.

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Despite its discontinuation, Covergirl Lash Exact Mascara remains a cult favorite among makeup enthusiasts. Many have taken to social media to express their disappointment at the loss of this beloved product and to share their favorite alternatives.

The Best Alternatives to Covergirl Lash Exact Mascara

If you’re looking for a mascara that can provide the same level of precision and definition as Covergirl Lash Exact, there are several great alternatives on the market. Here are some of the best options to consider:

  1. L’Oreal Paris Voluminous Original Mascara: This mascara features a similar brush design to Covergirl Lash Exact and provides voluminous, long-lasting results.
  2. Maybelline New York Lash Sensational Mascara: This mascara has a curved brush that allows for maximum lift and separation, creating a dramatic and defined look.
  3. Benefit Cosmetics Roller Lash Curling Mascara: This mascara features a unique brush that helps curl and lift lashes, creating a bold and dramatic look.

The Benefits of Using Covergirl Lash Exact Mascara

One of the main benefits of using Covergirl Lash Exact Mascara was its ability to create precise and defined lashes. The brush design allowed for easy application, even in hard-to-reach areas, while the long-lasting formula helped keep lashes looking bold and voluminous all day long. Additionally, the mascara was affordable and accessible, making it a great option for those on a budget.

Covergirl Lash Exact Mascara vs. Other Mascara Brands

Compared to other mascara brands, Covergirl Lash Exact was known for its precision and definition. While some may prefer thicker, more voluminous lashes, others appreciated the subtlety and precision of Covergirl Lash Exact. Additionally, the mascara was often more affordable than other high-end brands, making it a great option for those looking to save money without sacrificing quality.


Covergirl Lash Exact Mascara may no longer be available on store shelves, but its legacy lives on in the hearts of beauty enthusiasts everywhere. Whether you’re a longtime fan of the mascara or are just discovering it for the first time, there are plenty of great alternatives on the market that can help you achieve bold, defined lashes.

Frequently Asked Questions

Here are some common questions and answers about what happened to Covergirl Lash Exact Mascara:

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What was Covergirl Lash Exact Mascara?

Covergirl Lash Exact Mascara was a popular mascara product by Covergirl cosmetics. It was known for its precision brush that allowed for easy application and separation of lashes. The mascara was also known for its waterproof formula that could withstand sweat and tears.

However, in recent years, Covergirl discontinued the Lash Exact Mascara along with several other products in their makeup line. The decision to discontinue the product was to make room for new products and keep up with changing beauty trends.

Why did Covergirl discontinue Lash Exact Mascara?

The decision to discontinue Covergirl Lash Exact Mascara was likely due to a combination of factors. One reason may have been to make room for new products and keep up with changing beauty trends. Another reason may have been due to declining sales or production costs.

Whatever the reason, it is common for makeup companies to discontinue products and make room for new ones. It is important for companies to stay current and meet the demands of their customers.

Is there a replacement for Covergirl Lash Exact Mascara?

While there is no exact replacement for Covergirl Lash Exact Mascara, there are many other mascara products on the market that offer similar benefits. Look for mascaras with precision brushes for easy application and separation of lashes. Waterproof formulas are also available for those who need long-lasting wear.

It may take some trial and error to find a mascara product that works for you, but there are many options available to choose from.

Can I still buy Covergirl Lash Exact Mascara?

It is unlikely that you will be able to find Covergirl Lash Exact Mascara for sale in stores or online. The product was discontinued several years ago, and remaining stock may be expired or no longer available. It is recommended to find a new mascara product that suits your needs.

If you are still interested in trying the product, you may be able to find it through third-party sellers or online auction sites. However, it is important to exercise caution and research the seller before making a purchase.

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What other Covergirl products were discontinued?

Covergirl has discontinued several products throughout the years as they make room for new products and keep up with changing beauty trends. Some other discontinued products include the Covergirl Trublend Whipped Foundation, Covergirl Outlast Stay Fabulous 3-in-1 Foundation, and Covergirl Clean Matte BB Cream.

However, Covergirl continues to offer a wide range of makeup products for all skin types and beauty needs. They are committed to creating innovative and high-quality makeup products that help people feel confident and beautiful.

Covergirl Lash Exact Review!

In conclusion, the disappearance of the Covergirl Lash Exact Mascara has left many beauty enthusiasts wondering what could have happened. With its unique brush and formula, the mascara was a fan favorite for many years. However, it seems that the brand has decided to discontinue the product, leaving its loyal customers disappointed.

While it is unfortunate that the Covergirl Lash Exact Mascara is no longer available, the beauty industry is constantly evolving, and new products are being introduced all the time. It is important to remember that there are many other mascaras out there that can provide similar results. It may take some trial and error, but finding a new favorite mascara can be an exciting adventure.

In the end, the disappearance of the Covergirl Lash Exact Mascara serves as a reminder that nothing lasts forever. However, the memories and experiences that we have with our favorite products will always stay with us. So, let’s embrace the changes in the beauty industry and continue to explore new products and trends.

Michael Van Der Ham

Michael van der Ham is a Dutch fashion designer born in 1985 in Giessenburg. He graduated from Central Saint Martins in 2009 and has since established himself as a prominent womenswear designer. Michael has had the opportunity to design costumes for iconic musicians like Björk and Tori Amos, as well as for major events such as the 2012 Summer Olympics Opening Ceremony.

View all posts by Michael Van Der Ham →

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