How To Start Selling Eyelashes Online?

If you are looking to start your own business selling beauty products, then selling eyelashes online is an excellent place to start. With a market that continues to grow and a high demand for quality products, the potential for success is endless. However, starting any business can be a challenging and overwhelming task, especially if you are new to the world of e-commerce. That is why we have put together this guide on how to start selling eyelashes online.

In this guide, we will take you through every step of the process, from sourcing your products to creating your website and marketing your brand. We will also provide you with tips and tricks that will help you stand out in a competitive market and build a loyal customer base. So, whether you are looking to start a side hustle or launch a full-time business, this guide will provide you with the knowledge and tools you need to get started.

How to Start Selling Eyelashes Online?

How to Start Selling Eyelashes Online?

If you’re passionate about beauty and have a knack for entrepreneurship, starting an online eyelash business could be a lucrative endeavor. The market for false eyelashes has exploded in recent years, with more and more people looking for high-quality, affordable lashes. In this article, we’ll provide you with a step-by-step guide on how to start selling eyelashes online.

1. Research the Market

Before you start your online eyelash business, it’s important to research the market thoroughly. Identify your competition, understand customer preferences, and determine the price range for your products. This will help you create a unique selling proposition and stand out from the crowd. You can also consider offering a variety of eyelash styles, such as natural, dramatic, and colorful lashes, to cater to different tastes.

To gather information, you can browse through online beauty stores, read customer reviews, and even attend beauty expos to get a feel for the market.

2. Create a Business Plan

Once you’ve researched the market, it’s time to create a business plan. This will help you define your business goals, target audience, marketing strategies, and financial projections.

You Can Read:  Why Are My Eyelashes So Short All Of A Sudden?

Your business plan should include details such as your product range, pricing strategy, shipping and payment options, and customer service policies. You can also explore different marketing channels, such as social media advertising, influencer partnerships, and email marketing.

3. Choose Your Supplier

To sell eyelashes online, you’ll need to find a reliable supplier. Look for suppliers who offer high-quality products at competitive prices, and who can provide you with a variety of eyelash styles to choose from.

You can find suppliers on online marketplaces such as Alibaba, or through industry associations such as the National Association of Lash Artists (NALA).

4. Build Your Online Store

Once you’ve chosen your supplier, it’s time to build your online store. Choose a user-friendly e-commerce platform such as Shopify or WooCommerce, and design a website that’s visually appealing and easy to navigate.

Your website should include product descriptions, images, and pricing information, as well as a shopping cart and payment gateway. You can also add customer reviews and testimonials to build trust and credibility.

5. Market Your Products

To attract customers to your online store, you’ll need to market your products effectively. Use social media platforms such as Instagram and Facebook to showcase your eyelash styles and engage with your target audience.

You can also collaborate with beauty bloggers and influencers to promote your products, run social media ads, and offer discounts and promotions to incentivize customers.

6. Fulfill Orders and Manage Inventory

As orders start coming in, it’s important to have a streamlined order fulfillment process in place. Use a reliable shipping partner such as USPS or FedEx, and provide customers with tracking information so they can monitor their orders.

You’ll also need to manage your inventory effectively to ensure you have enough stock to fulfill orders. Use inventory management software to track your stock levels and reorder products as needed.

7. Provide Excellent Customer Service

To build a loyal customer base, it’s important to provide excellent customer service. Respond to customer inquiries promptly, offer refunds and exchanges for defective products, and provide clear and concise shipping and return policies.

You can also offer loyalty programs and discounts to repeat customers to incentivize them to return to your store.

8. Analyze Your Sales Data

To grow your online eyelash business, it’s important to analyze your sales data and identify trends and patterns. Use analytics software such as Google Analytics to track your website traffic, conversion rates, and customer behavior.

This will help you make informed business decisions, such as which products to stock, how to price your products, and which marketing channels to focus on.

You Can Read:  How Does Mascara Make Your Eyelashes Longer?

9. Expand Your Product Range

As your online eyelash business grows, consider expanding your product range to include related beauty products such as eyelash glue, eyeliner, and mascara. You can also explore international markets and expand your shipping options to reach a wider audience.

10. Stay Up-to-Date with Trends

The beauty industry is constantly evolving, so it’s important to stay up-to-date with the latest trends and styles. Attend beauty expos, follow industry influencers, and engage with your customers to stay ahead of the curve.

By staying on top of trends and offering unique, high-quality products, you can build a successful online eyelash business that stands the test of time.

Frequently Asked Questions

If you’re considering starting an online eyelash business, you likely have a lot of questions. Here are some of the most common questions we receive about how to start selling eyelashes online.

What are the basic requirements for starting an online eyelash business?

Before you can start selling eyelashes online, you’ll need to take care of some basics. First, you’ll need to decide on a business name and register it with your state or local government. You’ll also need to obtain any necessary business licenses or permits.

Next, you’ll need to create an online store or website. This can be done using a platform like Shopify or WooCommerce. You’ll also need to source your eyelashes from a reputable supplier and create product listings for your store.

How do I find a supplier for my eyelashes?

There are many suppliers of eyelashes, both domestic and international. To find a supplier, start by doing some research online. Look for suppliers that specialize in eyelashes and have good reviews from other businesses.

You’ll also want to consider factors like pricing, shipping times, and the quality of the products. Once you’ve found a supplier that meets your needs, reach out to them to discuss purchasing options and pricing.

How can I market my online eyelash business?

Marketing is key to the success of any online business, including an eyelash business. There are many ways to market your business, including social media advertising, influencer marketing, and email marketing.

You Can Read:  Fake Eyelashes On A Budget: A Look At Dollar General's Selection

You may also want to consider offering promotions or discounts to new customers or creating referral programs to encourage your existing customers to refer their friends and family to your business.

How do I handle shipping and returns?

Shipping and returns can be a challenge for any online business. To handle shipping, you’ll need to set up a system for packing and shipping your products, as well as calculating shipping rates and tracking packages.

For returns, you’ll need to create a policy that outlines how customers can return items and what their options are for refunds or exchanges. You’ll also need to have a system in place for processing returns and issuing refunds or exchanges.

What are some common mistakes to avoid when starting an online eyelash business?

Starting an online eyelash business can be challenging, but there are some common mistakes that you can avoid. One mistake is not doing enough research on your target audience or competitors. Another mistake is not having a clear plan for how you’ll market and grow your business.

Other mistakes include not properly managing your inventory or finances, and not staying up-to-date with industry trends and best practices. By avoiding these common mistakes, you’ll be better positioned for success in your online eyelash business.

How to Start Selling Eyelashes Online? 2


Starting an online eyelash business can be a lucrative venture with the right strategy and execution. By following the steps outlined in this guide, you can set yourself up for success and achieve your entrepreneurial dreams. Remember to research your target audience, source high-quality products, create a visually appealing website, and market your brand effectively.

As you embark on this exciting journey, it’s important to stay focused and determined. Building a successful online business takes time, effort, and patience. However, with the right mindset and approach, you can turn your passion for beauty into a thriving enterprise. So go ahead and take that first step towards selling eyelashes online – the possibilities are endless!

Michael Van Der Ham

Michael van der Ham is a Dutch fashion designer born in 1985 in Giessenburg. He graduated from Central Saint Martins in 2009 and has since established himself as a prominent womenswear designer. Michael has had the opportunity to design costumes for iconic musicians like Björk and Tori Amos, as well as for major events such as the 2012 Summer Olympics Opening Ceremony.

View all posts by Michael Van Der Ham →

Leave a Reply

Your email address will not be published. Required fields are marked *